Town centre business awards launched

Businesses in Watford town centre offering excellent service to their customers and clients have been invited to enter a new awards scheme launched by Watford BID.

Published: Thursday, 27th October 2016

The Watford BID Service Excellence Awards, which will take place at Watford Colosseum on Tuesday 28 February 2017, offer 16 awards categories covering the main business sectors operating in the town centre area.  An award for an individual, employed within a town centre business, who continually demonstrates excellent customer service has also been included.

Jonathan Field, Chair of Watford BID said: “This is a really exciting opportunity to bring together and celebrate the businesses in our town centre that exemplify excellence in their approach to customer or client service.  We are proud of those that do it well and they deserve public recognition.”

A judging panel will select up to five finalists for every category, based upon the strength of the information provided in the entry form.  Winners will be selected by public vote, with an additional assessment by Watford Borough Council’s Licensing department for those businesses entering the Best Bar, Pub, Club and Live Music categories.

According to a 2013 Which? Survey, eight out of 10 people say that customer service can influence their choice of brand. Four in 10 would be willing to pay more for better service and 86 per cent of respondents would leave an organisation that treated them poorly. 

The Service Excellence Awards help drive forward an understanding of the value of customer service, recognising and rewarding those that are beacons for service excellence in the town centre.

Jonathan continued: “It doesn’t matter whether you’re a retailer, accountant, coffee shop or dentist, the way you treat your customers or clients determines whether they will use your services again.  Rising customer expectations, and the growing trend to share negative experiences online, is putting pressure on companies to raise their game and those that do it well reap the benefits. 

Watford BID wants to encourage a positive image of Watford and the town centre as a destination. By recognising and promoting the importance of good customer service we aim to grow a brand loyalty to Watford town centre.” 

The Awards are open to levy paying businesses in the Watford Business Improvement District area.  Every business has been contacted directly by Watford BID.  The closing date for returning their entries is 11 November 2016.

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