This summer, Change4Life has teamed up with Disney to inspire children in Hertfordshire to get active with the launch of the 10 Minute Shake Up campaign.
With National Childhood Obesity Week starting on 6 July, it is a timely reminder of the importance of ensuring that our children get the recommended 60 minutes a day of physical activity that they need to stay healthy; currently just 14 per cent of children in the East of England reach this target.
New this summer, the 10 Minute Shake Up campaign allows kids to join one of four Disney teams, including Frozen, Big Hero 6, Monsters and Toy Story. There are lots of new and exciting 10 minute games and activities for children to play to try and help their team win by doing as many Shake Ups as they can.
If you’ve recently been inspired by Beat the Street and you want to keep the motivation going after it finishes, or you just want to get active and you’re looking for something fun to do with the kids during the summer holidays, the 10 Minute Shake Up could be the answer!
Over a third of children in the UK are overweight, yet 79 per cent of parents with an overweight child do not recognise that they are, and of those that do, 41 per cent do not realise that it is a health risk. Furthermore, parents tend to overestimate how active their children are.
There is a lot of good work taking place across Hertfordshire to encourage children to take part in regular physical activity and eat a healthy, balanced diet. These include a successful weight management referral scheme; walk to school initiatives; whole school interventions to help children and parents understand the importance of healthy eating; and a scheme to provide free vitamins for pregnant mums and young children.
For information about the above initiatives, Beat the Street and other initiatives to support children and young people’s health in Hertfordshire, please visit www.hertsdirect.org/healthinherts
To find out more about the 10 minute Shake Up and receive a free 10 Minute Shake Up pack for your children, which includes a Disney themed team wristband with timer, activity cards, a team poster, stickers and wild cards for kids to invent their own Shake Ups, simply Search Change4Life online.