Watford secures renewal of Purple Flag Award

Watford is celebrating after learning it has achieved the prestigious Purple Flag status for its evening and night-time economy (ENTE).

Published: Friday, 18th November 2016

Purple Flag is a town and city centre award – similar to the Blue Flag for beaches – which aims to raise the standard and broaden the appeal of town and city centres between the hours of 5pm and 5am. Areas awarded the Purple Flag are recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.

Since 2007, the programme has awarded the Purple Flag status to over 65 towns and cities in the UK and Ireland. Purple Flag accredited areas have all reported a consistent increase in footfall and a decrease in crime within the ENTE. The Purple Flag programme is managed by the Association of Town and City Management (ATCM) which works alongside – a partnership of key stakeholder groups backed by Government, police and businesses, as well as the UK sponsors Diageo Great Britain.

Maria Manion, Chief Executive of Watford BID, said “We are delighted Watford has maintained its Purple Flag award. We work closely with all our colleagues across the town centre, including local businesses, the Police and the Council, to ensure those who visit the town have both an enjoyable and safe time. It’s great to see the Purple Flag assessors recognised the hard work and dedication of all our partners”.

Shanaaz Carroll, CEO of the ATCM said: "There are now almost 70 towns and cities across the UK and Ireland who are proudly flying the Purple Flag after working hard to gain accreditation. The award is not just about safety, but also the vibrancy and diversity of the evening and night-time offer — this can only be achieved by people working together and across the country we are seeing some amazing examples of this type of partnership working.”

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